Post by account_disabled on Nov 29, 2023 8:40:54 GMT
Host company tours. Sometimes it’s not just the product that makes your brand great, it’s the people and systems that support it that are equally incredible. Learning more about your company and how it operates is a great way to attract potential customers and make them fall in love with your brand. A popular example of this concept is a brewery tour.
The brewery often hosts tours where customers can walk around the facility and Phone Number List sample the products. Since beer is an extremely crowded industry, this creates a personal connection between the brand and its customers. Customers don't just buy beer because they like the taste of it, they buy beer because they have memories of visiting the facility and interacting with employees. Provide self-help resources. Customer self-service is often seen as a retention tool, however, it can also attract people who haven't purchased your product yet.
Hyundai, for example, has launched an augmented reality owner's manual that allows customers to explore the vehicle's interior via an overlay on their tablet's camera. Modern User Manual Image Source The service simplifies what can be a confusing user interface. Instead, customers know exactly what every feature in the car does and can recall information without asking a sales representative. This reduces friction in the customer experience and helps salespeople close deals.
The brewery often hosts tours where customers can walk around the facility and Phone Number List sample the products. Since beer is an extremely crowded industry, this creates a personal connection between the brand and its customers. Customers don't just buy beer because they like the taste of it, they buy beer because they have memories of visiting the facility and interacting with employees. Provide self-help resources. Customer self-service is often seen as a retention tool, however, it can also attract people who haven't purchased your product yet.
Hyundai, for example, has launched an augmented reality owner's manual that allows customers to explore the vehicle's interior via an overlay on their tablet's camera. Modern User Manual Image Source The service simplifies what can be a confusing user interface. Instead, customers know exactly what every feature in the car does and can recall information without asking a sales representative. This reduces friction in the customer experience and helps salespeople close deals.