Post by account_disabled on Dec 3, 2023 5:14:07 GMT
Which athletes stole the show and got the biggest boost online?
Although interest in tennis as a discipline did not increase during the Olympics, the same cannot be said for tennis players.
Below, you can see a list of the 20 most sought after gold and silver medals online. We also looked at the size of their audiences on Twitter and Facebook during the Games period — to see if gold medals directly translate into more followers.
Top 20 Gold Medals by Total Social Media Audience (July-August 2021 Stats) We noticed that gold medal holders have almost three times the audience of their silver medalist colleagues. But does winning a gold medal necessarily mean more social media coverage?
As for the most tweeted athletes of Tokyo 2020, the Country Email List top ten most popular doesn't just include gold or silver medals.
The most mentioned athletes of the Tokyo 2020 Olympics on Twitter (June-August 2021 statistics)
Novak Djokovic, Naomi Osaka, Tadej Pogacar and Andy Murray – some of the best players in their sporting niches – didn't earn the best medals at the Summer Olympics, but they still received incredible attention from the Twitter audience.
Naomi Osaka's withdrawal from the French Open due to mental illness, Novak Djokovic's most important titles won at Wimbledon and the French Open,
Tadej Pogacar's victory at the Tour de France and Andy Murray's misfortunes during this year's tennis season have kept the curiosity of the social media public high, despite the not-so-stellar performances of these athletes at the Games.
How the Summer Games affected consumer demand
The Olympics are not just an important issue for the Olympic Committee, athletes, sponsors and the sports-loving crowd in general. Brands, particularly sports brands, are carefully watching the Olympics season, trying to anticipate changes in consumer demand.
Although interest in tennis as a discipline did not increase during the Olympics, the same cannot be said for tennis players.
Below, you can see a list of the 20 most sought after gold and silver medals online. We also looked at the size of their audiences on Twitter and Facebook during the Games period — to see if gold medals directly translate into more followers.
Top 20 Gold Medals by Total Social Media Audience (July-August 2021 Stats) We noticed that gold medal holders have almost three times the audience of their silver medalist colleagues. But does winning a gold medal necessarily mean more social media coverage?
As for the most tweeted athletes of Tokyo 2020, the Country Email List top ten most popular doesn't just include gold or silver medals.
The most mentioned athletes of the Tokyo 2020 Olympics on Twitter (June-August 2021 statistics)
Novak Djokovic, Naomi Osaka, Tadej Pogacar and Andy Murray – some of the best players in their sporting niches – didn't earn the best medals at the Summer Olympics, but they still received incredible attention from the Twitter audience.
Naomi Osaka's withdrawal from the French Open due to mental illness, Novak Djokovic's most important titles won at Wimbledon and the French Open,
Tadej Pogacar's victory at the Tour de France and Andy Murray's misfortunes during this year's tennis season have kept the curiosity of the social media public high, despite the not-so-stellar performances of these athletes at the Games.
How the Summer Games affected consumer demand
The Olympics are not just an important issue for the Olympic Committee, athletes, sponsors and the sports-loving crowd in general. Brands, particularly sports brands, are carefully watching the Olympics season, trying to anticipate changes in consumer demand.