Post by account_disabled on Dec 3, 2023 7:06:41 GMT
November 6, 2019 Flipboard Reddit Pinterest WhatsApp E-mail Data is everywhere and even plays an increasingly important role in our favorite films and series. The analysis of data and fan feedback today impacts the very creation of works that are now “ calibrated ” to please us… An article by Vélina Coubes , Marketing Director France and Southern Europe at Tableau Software There is no need to remind you that data analysis is booming and its use has become essential for certain industries such as entertainment.
From visualization to decision-making, data shows the direction to take. Creation of products, films, series, albums and fan base maintenance , the interpretation of data benefits everyone, and allows the creation of Country Email List a promotion strategy based on prediction. Get ready to hear about Star Wars, Shakespeare and K-pop! Fandoms (1) today exert a major influence on a work. So much so that designers even began collecting data on fan feedback. Compiled in a visualization tool, this information provides a clear vision of their tastes and expectations.
The creators of series and other fiction can then use this information to guide the story of the works. This is the case for the new Star Wars trilogy . Analysis of data from previous films revealed that fans preferred human characters (2); this explains why humanoids are now less present in films... Listen to your audience Realizing the power of data, creators are now sifting through the behavior of their audiences to make decisions. This is how Netflix managed to get ahead of its competitors: by capitalizing on data to produce “ tailor-made ” series.
The successful series House of Cards is thus the product of the convergence between users' interest in Shakespearean dramas, the series The West Wing and the world of director David Fincher (3). Even more, the data collected in real time on viewers' reactions during the broadcast of a series directly influences the development of the scenario: the death of John Snow aroused such emotion among Game of Thrones fans that the character was resurrected.
From visualization to decision-making, data shows the direction to take. Creation of products, films, series, albums and fan base maintenance , the interpretation of data benefits everyone, and allows the creation of Country Email List a promotion strategy based on prediction. Get ready to hear about Star Wars, Shakespeare and K-pop! Fandoms (1) today exert a major influence on a work. So much so that designers even began collecting data on fan feedback. Compiled in a visualization tool, this information provides a clear vision of their tastes and expectations.
The creators of series and other fiction can then use this information to guide the story of the works. This is the case for the new Star Wars trilogy . Analysis of data from previous films revealed that fans preferred human characters (2); this explains why humanoids are now less present in films... Listen to your audience Realizing the power of data, creators are now sifting through the behavior of their audiences to make decisions. This is how Netflix managed to get ahead of its competitors: by capitalizing on data to produce “ tailor-made ” series.
The successful series House of Cards is thus the product of the convergence between users' interest in Shakespearean dramas, the series The West Wing and the world of director David Fincher (3). Even more, the data collected in real time on viewers' reactions during the broadcast of a series directly influences the development of the scenario: the death of John Snow aroused such emotion among Game of Thrones fans that the character was resurrected.