Post by account_disabled on Dec 9, 2023 6:45:00 GMT
Customer service agents, telemarketing agents, and service managers and ask them, for example, when a prospect calls for the first time, what is what you most frequently ask? When a prospect has already seen the products, what information do they need? Or when someone has already been sent the price, what are the doubts and objections that need to be resolved? All staff who have contact with a prospect throughout the different phases they go through can tell us what information is necessary to resolve the prospect's doubts or objections so that they can advance to the next stage of the journey.
Second stage Segment: when the phases and the information or content to be provided in each phase have already been mapped, then it must be segmented. And, according to the sales funnel, at least 6 segments can be defined: TheDigital Marketing Service strangers that we want to attract and get into the funnel, for example, with a search engine campaign; Strangers who, having arrived at the search engine, click on an ad or an organic listing and become visitors to the website.
Visitors who are already on the site, take an action and capture their contact information or call by phone, becoming contacts; Contacts who, having already given us their data, qualify as potential buyers, that is, become prospects; Prospects who decide to buy, becoming customers and Customers, who, having already purchased, remain followers of the brand and even referents of it. Of course, there may be other sub-segmentations by industry, by sector, by company size, by age, by sex, by occupation, etc. Once segmented into at least those six segments of the sales funnel.
Second stage Segment: when the phases and the information or content to be provided in each phase have already been mapped, then it must be segmented. And, according to the sales funnel, at least 6 segments can be defined: TheDigital Marketing Service strangers that we want to attract and get into the funnel, for example, with a search engine campaign; Strangers who, having arrived at the search engine, click on an ad or an organic listing and become visitors to the website.
Visitors who are already on the site, take an action and capture their contact information or call by phone, becoming contacts; Contacts who, having already given us their data, qualify as potential buyers, that is, become prospects; Prospects who decide to buy, becoming customers and Customers, who, having already purchased, remain followers of the brand and even referents of it. Of course, there may be other sub-segmentations by industry, by sector, by company size, by age, by sex, by occupation, etc. Once segmented into at least those six segments of the sales funnel.